Russia has transformed itself from a desolate Communist wasteland run by a handful of powerful Party members to a desolate Capitalist wasteland run by a handful of powerful business oligarchs. Grigory Mamurin is the 16 year old grandson of millionaire Igor Neklyudov, and is obviously spending his family money in very responsible ways - on YouTube prank videos. The Russian punk wanders the streets offering large sums of money to people in exchange for performing humiliating acts. Some go for it, but at least one Russian bear reacts the right way and punches the brat in the face.